International conference “PECOS4SMEs – Cross-border e-Commerce for SMEs”

On December 3, 2014 in the historic Waag building in Amsterdam, the Netherlands [venue address: Nieuwmarkt 4] the international conference “PECOS4SMEs – Cross-border e-Commerce for SMEs” will take place from 14:00 to 17:30. Merchants and experts from various European countries will provide introductions on themes like security, marketing, returns and cross-border e-commerce opportunities in China. Also a master class will take place in which three actual e-commerce websites by members of Mensa’s Big Biz club will be analyzed.

The entrance to the venue is free. Please register here. The amount of seats available is limited.



14:00     START – Introduction by Raffaele Buompane (EBN, Brussels) and Onno Hansen (Ohennennoh, Amsterdam)

14:10     Presentation of the PECOS4SMEs Genie by Mattheos Kakaris (CCS Education, Athens)

14:30     David Kapikian (Lavinia, Paris) on what are the first steps for an expanding e-business in Europe in the wine market

14:45     Edwin Jacobs (Timelex, Brussels) on legal (video)

14:55     Remo Hardeman (Omerta, Rotterdam) on what e-merchants can do about their e-shop’s security

15:10     Bram Alkema (, Amsterdam) on online target audiences

15:25     Peter Horsten (Goyello, Gdansk) on localization

15:40     BREAK

15:55     Masterclass by Remo Hardeman, Bram Alkema and Peter Horsten reflecting on three Mensa Big Biz club e-shops

16:25     Ernst Hoestra (Cycleon, Utrecht) on returns policies

16:40     Mattheos Kakaris on opportunities and challenges in cross-border e-Commerce for European SMEs

16:55     Rolf Visser (Payvision, Amsterdam) on cross-border e-commerce in China

17:10     DISCUSSION – moderated by Onno Hansen

17:30     END


The conference takes place within the framework of the European project PECOS4SMEs. The project produced a personalized e-commerce Genie for European SMEs.


PECOS4SMEs has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.